Travel to the City of London on a Monday morning and you will become absorbed into the hustle and bustle of a monstrous pin-striped machine. Individuality is frowned upon as is dawdling and looking lost or confused. Towering buildings glare down at you and heighten your sense of helplessness. Those unaccustomed to the pace and flow of city life may often feel a sensation of drowning when first entering its confines. To conquer the fear and succeed or to escape offers your only salvation. Return to the same place on the following Sunday and the place takes on an entirely different tone. The buildings still loom, still whisper their mantra, but without the thousand-tiny suited cogs they lose some of their potency. Turning through the winding backstreets you begin to notice signs of another sort of life. Tiny weeds creep through cracks in the paving stones, moss covers drainpipes and spiders lie in wait for dinner in dark corners. Slowly but surely nature is pushing through in a quiet revolt to regain what it once controlled. On a Sunday afternoon you can feel the City begin to breathe again.
The Ivy League is working to promote the liberty of City workers through the medium of nature. We believe that by diverting attention away from the overbearing message of corporate architecture and focussing it onto the nature that it strives to hide, City users may begin to re-evaluate their relationship to this place. We aim to promote daydreams where they are outlawed!
The Ivy League's launch project Operation: Ivy League encourages the planting and subsequent nurture of ivy growth on corporate architecture. Ivy-clad buildings have long-since been associated with the dreaming towers of gothic architecture and sleepy country cottages. To cover the, often unsightly, architecture of the city in lush ivy growth would not only draw attention away from the intended language of the buildings but would also attract birds, butterflies and other wildlife to the area.
click here to read City Architect's Brief
SEE HOW THE PROJECT LAUNCHED...
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